Yvonne Meyer

Marketing Coordinator <[email protected]>
2015 to 2017

Yvonne joined "Burnaby Chorus" [now Westcoast Harmony] Sweet Adelines in 1986. Affectionately nick-named "Y-von" it slowly evolved to "Y" and always starts a conversation. Y's involvement in chorus and regional life has always centered around marketing and organization. She willingly participated in many years of Chorus Team work (Operations, History, PR & Marketing, Costuming and Committees). For 4 years you will have seen Y as your Internationally appointed Competition Coordinator and prior to that on the Steering Committee in several other positions. Y is very happy to now serve as Marketing Coordinator for the Region and welcomes the opportunity to work with all of you in creating the excitement!

Job Description

  • Develops and provides marketing and public relations programs that promote chapter and regional events, and membership growth and retention.
  • Plans and implements marketing and public relations programs to increase membership growth and retention.
  • Designs and implements plans to market events and products.
  • Works in coordination with the Membership Coordinator on membership growth and retention plans.
  • Works in coordination with the Events and Education Coordinators on marketing events.
  • Works in coordination with the Communications Coordinator on Web site and database design, implementation, and maintenance.
  • Maintains database of media contacts.
  • Writes and distributes press releases and produces media kits.
  • Invites media to regional events and serves as onsite media contact.
  • Initiates media opportunities including on-air interviews and feature stories.
  • Maintains database of advertising contacts.
  • Designs, negotiates, and buys advertising in local media.
  • Sell advertisements in regional publications.
  • Maintains contact with appropriate staff members at international headquarters.
  • Maintains comprehensive records and forwards materials to successors
  • Trains her successor.
  • Appoints staff to assist in the implementation of her responsibilities.